Mike Rowe, star of the Discovery Channel television show “Dirty Jobs,” and F-150 Chief Engineer Matt O’Leary host a series of demonstration videos that capture the all-new F-150 in direct, head-to-head competition with the 2009 Dodge Ram, 2009 Chevrolet Silverado and the 2008 Toyota Tundra in key test areas Ford engineers evaluate when developing trucks.

“We wanted to give people a sense of how we stack up against our competitors in real world scenarios,” said O’Leary. “The results validate all the work we’ve been doing during the last few years to deliver an unbeatable truck in areas that matter most to customers - towing, hauling, fuel economy and durability.”

After entering the site, visitors can watch the F-150 in action in four tests filmed at Ford’s Michigan Proving Ground - home of the company’s unrivaled truck “torture testing.” By clicking on a tab at the top of the page, visitors see any of the three competing trucks going through the same test on a “compare cam.”

“The taping of the videos was done very meticulously so that the two videos could play simultaneously and in complete synchronization,” said O’Leary. “What makes this application noteworthy is that you can select different competitive trucks to view while the F-150 video is playing and the ‘compare cam’ video will change instantly without any loss of synchronization.”

Rowe says seeing two trucks performing in an identically controlled environment lets consumers see and experience what “Built Ford Tough” is all about.

“When you can actually see radically different results, that’s the kind of proof that makes sense to somebody who’s actually going to use the truck for its intended purpose,” Rowe said, citing the durability test as an example.

Source: Ford's Digital Snippets